Resumé
Skills
Digital Marketing
Copywriting
Email Marketing and Automation
(HubSpot, Emma)
Demand Generation and Lifecycle Nurturing
Video Production and Graphic Design
(Adobe Creative Cloud)
(Premiere Pro, Photoshop, After Effects, InDesign)
Analytics
(Email, Socials, Google Analytics, and
Matomo E-Commerce)
Social Media
(Organic and Paid)
(Sendible, HubSpot)
Certifications
Experience
TransLoc - Marketing Specialist, Digital and Copy
September 2021 - Present
Durham, NC
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Email marketing lead on all campaigns - copywriting, implementation, automation, tracking, and project management. HubSpot POC for lead qualification and tracking, automation tools, contact segmentation, and administration. Business Development Representative Team liaison to marketing.
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24% average web conversion rate of email contacts (Goal was 10%)
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80% average marketing qualified lead rate (Goal was 75%)
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Created video strategy documentation to advise company initiatives
Cameron Ashley Building Products - Marketing Coordinator
July 2019 - September 2021
Greer, SC
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Coordinated, executed, and tracked digital campaigns. Produced a variety of email content for both customers and employees, including weekly newsletters. Video production lead, creating content and advising design team on needs and templating. Evolved social media strategy and responsible for creation and scheduling of content for two companies at once.
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23% average email open rates in first year (Up from 18% previous year)
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Copywriting of company rebrand for new e-commerce website
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Shot and edited “Why Work for Cameron Ashley” video campaign
IPS Packaging - Marketing Communications Coordinator
June 2017 - July 2019
Fountain Inn, SC
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Communications lead for B2B digital campaigns and inbound marketing. Utilized HubSpot platform for lead generation contact administration, and automation. Responsible for copywriting, design, and video production of all digital assets for multiple business units. Partnered with vendors for thought leadership, including a weekly blog. On-going training for inside sales team on processes and campaign deliverables.
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Coordinated first-to-market campaign for lead vendor product sales
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Launched company Instagram, grew followers to 500 in first 3 months
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Rebranded video catalog for secondary e-commerce business unit
Nexstar Media Group - WSPA-TV - Newscast Director / Videographer
January 2012 - May 2017
Spartanburg, SC​
Smith Media Group - WFFF-TV - Newscast Director / Videographer
May 2008 - January 2012
Colchester, VT
Education
Northern Vermont University
(Formerly Lyndon State College)
2004 - 2008
Lyndonville, VT
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B.S. in Television Studies- Concentration in Broadcast Design & Production
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Minor in Marketing
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Minor in Business
References
Aviva Imbrey
Director of Marketing
TransLoc
704.340.5958
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Sarah Carroll
Marketing Operations and Automation Manager
TransLoc
336.260.0903
​
Kate Schilling
VP of Marketing and Sales
A Virtual Toast
321.536.4895
Elise Norvelle
Digital Marketing Manager
R-Path Automation
864.354.9035
Scott McGuire
Business Consultant
Self Employed
864.735.5933
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